The most innovative designers consciously reject the standard
option box & cultivate an appetite for thinking wrong.
— Marty Neumeier

Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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Services | Consumer & Trade Promotions

Consumer & Trade Promotions

Strategic use of consumer and trade promotions can be an effective tool to activate your brand and to address specific issues and challenges quickly and effeciently. Not all need to have huge budgets as sometimes the right solution may be very simple.