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McDonald’s New Packaging
On 7th January 2016 McDonald’s announced on Twitter and Facebook new packaging that will be rolled out to restaurants in the United States. The new packaging design includes new carry-out bags, fountain beverage cups and sandwich boxes. The new look is simple, fresh and consistent with the company’s vision to be a modern and progressive burger company. The new packaging rollout will expand worldwide to 36,000+ restaurants throughout 2016.
Matt Biespiel, senior director of Global Marketing commented “Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change.”
Not only is the packaging fun and modern, it is also intended to mean something to McDonald’s customers. The company has committed to sourcing 100% of all fibre-based packaging from recycled or certified sources by 2020. “We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet,” continued Biespiel.
The response on Twitter???
Where’s all the Styrofoam boxes?
If you’re gonna do this you gotta show the styrofoam boxes.
These responses within ONE HOUR of the announcement.
Is this re-design about to focus attention on MacDonald’s packaging items that may be less than eco-superior?
Or will it ‘strike the right note’ as a step in the right direction with the "customers who care about the planet"?