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We first learned to satisfy consumers’ needs. Then we realised more was needed so we strived to delight consumers. Now that too is not enough ... ... consumers need to love the brand. Saatchi & Saatchi researched “What makes some brands inspirational, while others struggle?” They came up with the answer: Lovemarks: the future beyond brands [READ MORE] |
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Managing Director
Bill Marshall
+27 (0)11 804 1614