The most innovative designers consciously reject the standard
option box & cultivate an appetite for thinking wrong.
— Marty Neumeier

Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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Home | Plastic Symbols

Plastic Symbols

If you have ever looked at the bottom of a plastic bottle you may have noticed the triangle symbol with a number in it. This symbol is important to plastic recyclers to identify the type of plastic of the packaging.

There are a number of types and kinds of plastics. All require a different process of recycling. To deal with the difficulty of recycling plastics a system to mark plastics according to their type was created. These provide a uniform method of identification for the different types of plastics in order to help the recycling companies as well as the consumers determine which type they are. This requires the strict enforcement by manufacturers of plastics to place these symbols on the packs for easy identification.
The table below identifies the meaning of these symbols.