What makes a Lovemark?
We have come to expect great performance from most products, services and experiences. And most often, we get it. Soap powders clean clothes, cars start first time, beers taste great, dishes shine. Brands are expected to deliver.

But Saatchi & Saacthi’s findings explain that Lovemarks transcend brands. They deliver beyond expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.

Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.

Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go.

Put simply, Lovemarks inspire Loyalty Beyond Reason

Lovemarks can be found everywhere but to connect with consumers brands will need to go straight for the heart. The Age of Now is all about the mastery of emotional communication, not manipulation. In the Era of New marketing, it was all about your product. In the Age of Now it's all about the single question consumers have of you: "How will you improve my life?" Answering this is to deliver priceless value.

In store
Mystery, Sensuality and Intimacy are transforming the in store experience. Stores will host the next creative revolution as they become Theatres of Dreams. Lovemarks in store activate the drama of the brand where it matters by looking through the eyes of shoppers. The store is where over 80 percent of shopper decisions are made and an amazing 50 percent of brand switches happen.

For more go to
http://www.lovemarks.com/