A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair, Brand Strategist

Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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Why Us? | The Syndicate Way

The Syndicate Way

We work closely with your whole team. Succesful marketing and brand building is a team effort. All players and elements need to work together to achieve the common goal. We value input from your existing internal and external team. Each can provide valuable insights and guidance for the most outstanding design solutions. From the packaging printers and convetors, supply chain, production technicians, sales and merchandising and advertising and promotion agencies all are seen as adding value.

To ensure a successful 360 degree campaign all the above, through and other below-the-line agencies need to cooperate fully. .... it is the "syndicate" way.