The most innovative designers consciously reject the standard
option box & cultivate an appetite for thinking wrong.
— Marty Neumeier

Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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Why Us? | Expert knowledge

Expert knowledge

We have made it our business to understand the disciplines of marketing, creativity and technical requirements.
We will ensure your design will print, and will be specifically created to give the best possible results for your print process, substrates used and converting.
We will work within the restrictions of the print process, number of colours and material constraints whilst not restritcing creative solutions to our brand's marketing objectives.