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We first learned to satisfy consumers’ needs. Then we realised more was needed so we strived to delight consumers. Now that too is not enough ... ... consumers need to love the brand. Saatchi & Saatchi researched “What makes some brands inspirational, while others struggle?” They came up with the answer: Lovemarks: the future beyond brands [READ MORE] |
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We hope that you enjoy our website. We have had fun putting it together. In addition to being able to find out more about us, you should also find it interesting and informative.
The sliding banner at the top is often updated with snippets of news and comments from the world of branding. You can pause the slide if you hover your mouse over the banner.
If you see [READ MORE] you can click on it to get more on the topic.
In the 'Inspiration Box" at the bottom left of this page you will find videos that are entertaining or interesting . and sometimes innovative . �that we have found inspiring or just plain fun. You will find that as you browse our website different videos are featured here at random.
These videos can be viewed full screen size by clicking on the
�icon.