A camel is a horse designed by a committee.
       — Sir Alec Issigonis

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
[READ MORE]
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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

[Read More]

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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
[READ MORE]

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Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

[READ MORE]

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SAL | How to use SAL
How to use SAL

If you are a registered user of SAL, go to the MY FILES page and LOGIN with your USER NAME and PASSWORD. Note that your password is case sensitive.

If you have forgotten your user name or password, contact Syndicate Graphics and we will retrieve or reset it for you.

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