A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair, Brand Strategist

new-coke_3.jpg

Marketing-Blunder_Heading.jpg
In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

[Read More]

McDonalds-Packaging-Change-Banner.jpg
Africa-Online-Shopping-Webbanner.jpg
Zoe-Sugg-Vlogger-Banner.jpg
Tropicana-Banner.jpg
Lindt-Bunny-Banner.jpg
Can-Collect-Recycling-Banner.jpg
Rule-of-Thumb.jpg
Lovemarks_Banner.jpg
Lovemarks_Heading.jpg
We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
[READ MORE]

Plastic-Heading.jpg


If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
[READ MORE]

Plastic.jpg
Pepsi-Banner.jpg
Vaalpark-Recycling-Banner.jpg
3D-Printed-House.jpg
Cards.jpg
77_of_South_Africans.jpg

Recycle-Heading.jpg
Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

[READ MORE]

Recycle.jpg
SA_Bigger.jpg
Horsing-Around.jpg
Twinings.jpg
63-of-South-Africans.jpg
Groot-Constantia-330yr-Banner.jpg

Golf.jpg
Spoilt-for-choice-Banner.jpg

Contact Us | We would like to hear from you ...
We would like to hear from you ...

Managing Director 
Bill Marshall
 
083 306 8145