A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
- Kent Huffman

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Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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Home | Design Inspiration
Design Inspiration

Good design inspiration requires discipline as well as creative flair. Creative packaging design comes from a disciplined eye and a wild mind. Creativity asks tough questions and implies a willingness to do the opposite of what is currently the norm. The more dramatic the shift from the norm, the longer it may take to appreciate and accept it. Do not judge too quickly, but judge in the proper context. When evaluating a bold new design take a reality check to ensure that it is functional and relevant.