A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair, Brand Strategist

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Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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Home | We've been around
We've been around

We are proud of the reputation we have built in our 29 year history in the brand building, marketing, packaging and printing industry. We are proud to be regarded by our clients as a strategic partner in the total development of their brands and products and we have long-standing and on-going associations with many multi-national and local companies who market leading fast-moving-consumer-goods.