Design is in everything we make, but it’s also between those things.
    It’s a mix of craft, science, storytelling, propaganda & philosophy.
       — Erik Adigard

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
[READ MORE]
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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

[Read More]

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Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

[READ MORE]

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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
[READ MORE]

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Home | McDonalds
McDonalds

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McDonald’s New Packaging

On 7th January 2016 McDonald’s announced on Twitter and Facebook new packaging that will be rolled out to restaurants in the United States. The new packaging design includes new carry-out bags, fountain beverage cups and sandwich boxes. The new look is simple, fresh and consistent with the company’s vision to be a modern and progressive burger company. The new packaging rollout will expand worldwide to 36,000+ restaurants throughout 2016.

Matt Biespiel, senior director of Global Marketing commented “Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change.”

Not only is the packaging fun and modern, it is also intended to mean something to McDonald’s customers. The company has committed to sourcing 100% of all fibre-based packaging from recycled or certified sources by 2020. “We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet,” continued Biespiel.

The response on Twitter???
 Where’s all the Styrofoam boxes?
 If you’re gonna do this you gotta show the styrofoam boxes.
These responses within ONE HOUR of the announcement.

Is this re-design about to focus attention on MacDonald’s packaging items that may be less than eco-superior?
Or will it ‘strike the right note’ as a step in the right direction with the "customers who care about the planet"?