Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company
- Christopher Betzter

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Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
[READ MORE]
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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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Home | Collect-a-can
Collect-a-can

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Collect-a-Can is a recovery as opposed to a profit driven company and has proven that it is self-sustainable by managing its operations and cost structures at optimum levels, assuring the respective southern African governments, environmentalists and the public of Collect-a-Can’s long-term stability.

The current recovery rate for southern Africa is 72%, which compares favourably with recovery rates quoted by first world countries.


Collect-a-Can's shareholders are ArcelorMittal South Africa (Africa's major steel producer and producer of tinplate for steel cans) and Nampak (Africa's largest packaging company and beverage can manufacturer).

The Company was established in 1993 to pro-actively address the steel beverage can industry's share of responsibility pertaining to the ever increasing environmental needs of the region.  Collect-a-Can is dedicated to ensuring that used metal cans and consequently tinplate, exist in harmony with the environment.

Over the past 21 years, Collect-a-Can has been at the forefront of minimizing the negative impact of used metal cans on the environment. We have subsequently been involved in the recovery of all scrap tinplate generated in the tinplate and can-making processes, including sludge, cut-offs (skeletons), misprints, sub-standard fills, and most importantly the recovery of used metal cans.
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