Everyone is preoccupied with trying to deliver something authentic,
    but at the same time they're all obsessed with karaoke -
    doing bad impressions of someone else's original.
       — Malcolm Mclaren (performer & manager of the Sex Pistols)

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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
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Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
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Home | Groot Constantia
Groot Constantia

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Groot Constantia can lay claim to be South Africa’s oldest brand
. The wine farm was established by Simon van der Stel in 1685. By 1709 there were 70 000 vines on the farm producing 5,630 litres of wine. 

Today Groot Constantia wine is sold in eight countries, continuing an exporting tradition from the early 1700s. Once the acknowledged favourite tipple of Napoleon, Sir Walter Scott and King Louis Philippe of France, Groot Constantia is mentioned in one of Jane Austin’s works and features in a Rimbaud poem.