Design is in everything we make, but it’s also between those things.
    It’s a mix of craft, science, storytelling, propaganda & philosophy.
       — Erik Adigard

Lovemarks_Banner.jpg
Lovemarks_Heading.jpg
We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
[READ MORE]
Vaalpark-Recycling-Banner.jpg
3D-Printed-House.jpg
Cards.jpg
Twinings.jpg
63-of-South-Africans.jpg
new-coke_3.jpg

Marketing-Blunder_Heading.jpg
In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

[Read More]

Groot-Constantia-330yr-Banner.jpg

Golf.jpg
Spoilt-for-choice-Banner.jpg
77_of_South_Africans.jpg

Plastic-Heading.jpg


If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
[READ MORE]

Plastic.jpg
McDonalds-Packaging-Change-Banner.jpg
Africa-Online-Shopping-Webbanner.jpg
Zoe-Sugg-Vlogger-Banner.jpg
Tropicana-Banner.jpg
Lindt-Bunny-Banner.jpg
Can-Collect-Recycling-Banner.jpg
Rule-of-Thumb.jpg

Recycle-Heading.jpg
Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

[READ MORE]

Recycle.jpg
Horsing-Around.jpg
Pepsi-Banner.jpg
SA_Bigger.jpg

Home | Lovemarks
Lovemarks

What makes a Lovemark?
We have come to expect great performance from most products, services and experiences. And most often, we get it. Soap powders clean clothes, cars start first time, beers taste great, dishes shine. Brands are expected to deliver.

But Saatchi & Saacthi’s findings explain that Lovemarks transcend brands. They deliver beyond expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.

Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.

Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go.

Put simply, Lovemarks inspire Loyalty Beyond Reason

Lovemarks can be found everywhere but to connect with consumers brands will need to go straight for the heart. The Age of Now is all about the mastery of emotional communication, not manipulation. In the Era of New marketing, it was all about your product. In the Age of Now it's all about the single question consumers have of you: "How will you improve my life?" Answering this is to deliver priceless value.

In store
Mystery, Sensuality and Intimacy are transforming the in store experience. Stores will host the next creative revolution as they become Theatres of Dreams. Lovemarks in store activate the drama of the brand where it matters by looking through the eyes of shoppers. The store is where over 80 percent of shopper decisions are made and an amazing 50 percent of brand switches happen.

For more go to
http://www.lovemarks.com/