A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
- Kent Huffman

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Well done if you do.
But have you ever wondered how and why the recycling symbol was created.
It was designed in 1970 by Gary Anderson as an entry into a design competition.

[READ MORE]

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We first learned to satisfy consumers’ needs. Then we realised more was
needed so we strived to delight consumers. Now that too is not enough ...
... consumers need to love the brand.
Saatchi & Saatchi researched “What makes some brands inspirational,
while others struggle?”
They came up with the answer:
Lovemarks: the future beyond brands
[READ MORE]
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If you have ever looked at the bottom of a plastic bottle
you may have noticed the triangle symbol with a number in it.
This symbol is important to plastic recyclers to identify
the type of plastic of the packaging.
[READ MORE]

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In April 1985 New Coke was introduced in the US
after blind taste tests showed
that American consumers overwhelmingly preferred its taste.
The launch was a disaster
as consumers rejected the new product's taste
once it was presented in Coca-Cola's packaging

[Read More]

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Welcome

We hope that you enjoy our website. We have had fun putting it together. In addition to being able to find out more about us, you should also find it interesting and informative.

The sliding banner at the top is often updated with snippets of news and comments from the world of branding. You can pause the slide if you hover your mouse over the banner.
If you see [READ MORE] you can click on it to get more on the topic.

In the 'Inspiration Box" at the bottom left of this page you will find videos that are entertaining or interesting ... and sometimes innovative ...  that we have found inspiring or just plain fun. You will find that as you browse our website different videos are featured here at random.
These videos can be viewed full screen size by clicking on the
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